The WAN-IFRA India conference began this morning in Jaipur in Rajasthan. The new CEO of WAN-IFRA Christoph Reiss made an interesting presentation on the The Future of Media Business. This was a refreshing presentation as far as this type of beginning of conference things go. Although there were the usual slides full of data, Reiss had used much of the data available about the Indian media industry particularly newspapers, to make his talk extremely relevant to the largely local news industry audience. Among the points that Reiss made two stand out: firstly that the Internet has been taking away ad revenue from print and not from television; and, secondly, that in India perhaps cellphones present a better window of opportunity than the Internet. He seemed to urge the audience that while Google continues to dominate the revenue from news on the net, the cellphone media is an opportunity that needs to be seized before the window closes for newspaper publishers.
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