Showing posts with label book fairs. Show all posts
Showing posts with label book fairs. Show all posts

Wednesday, 14 October 2009

Copy right and wrong


By Aakriti Agarwal

At the Delhi Book Fair a lively panel session on copyright was organised on 31 August jointly by Kitab, the joint venture of the Abu Dhabi Authority for Culture and Heritage and the Frankfurt Book Fair. The panel included Urvashi Butalia, publisher Zubaan; copyright lawyer Chander Lall, two representatives from the Federation of Indian Publishers – Anant Bhushan, General Secretary, Indian Reprographic Organisation (IRRO) and Siddharth Arya, legal advisor to the IRRO. The discussion was moderated by Naresh Khanna, editor of Indian Printer and Publisher.

Butalia with over 35 years of experience in publishing, said that the industry is structured around the copyright issue. “India has been at the forefront of leading developing countries in recognizing the imbalances in the power of place of knowledge and therefore demanding this historical imbalance should be set right. So India led a move in the international copyright arena of compulsory licensing which meant that if a foreign publisher was not willing to make a cheap edition of their book available in India then given certain conditions, the Indian publisher had the right to publish and print the book in India compulsorily by taking licenses and had to pay royalties. But there has not been one book that was published in India using compulsory licensing although this was a very important move for India to make,” said Butalia.

Pirates are not bothered about knowledge, they do it for the money. Butalia adds, “the issue is whether small and big publishers could publish ethically,” and she discovered that it was possible. She said that buying the rights was an issue because it was expensive but foreign publishers can be convinced to make rights available at reasonable rates if they are convinced of the business issues in a particular market.

Reflecting on some numbers, Lall told the audience about the scale of copyright infringements. The Association of Indian Motion Pictures does about 700 cases a year and the Indian Music Industry (IMI) does 3,000 cases a year for the music industry. There are at least 10,000 copyright cases in the criminal justice system of India, he said. There is less litigation over print, Lall pointed out, because publisher’s budgets are lower. However a lawyer who is associated with a Publisher’s Association does 100 cases a year. The average time for resolution is very long, he says and “it does go into years unfortunately.”

There are four intellectual properties -trademark, copyrights, patents and designs. “The moment you create, you get copyright, not only in India but across the world,” Lall said. Any work of creativity is a subject matter of copyright. The six copyright areas are literary works, musical works, artistic works, dramatic works, sound recordings and films. Coming to the digital media, every matter on the Internet is a subject matter of copyright. If you cut and paste, copyright is violated. Even if someone takes a few seconds of a music piece, s/he becomes a copyright infringer. Scripts and films are subject to copyright too.

Copyright is a bundle of rights. Lall explained that to translate a book is one right and to sell it in a different country is another. Publishing it in paperback or hardback are two different copyrights. Music to be sold in VCDs and DVDs require two copyrights and if you have the right to run a movie in one theatre then it cannot be run anywhere else. Copyright is not given verbally, it has to be in written or else it is considered piracy or infringement of law.

The duration of copyright cover on any creative content is the life of the author plus 60 years which implies that till after 60 years of the author’s demise, the work cannot be copied. Lall pointed out that if the author dies in January then s/he gets one extra year because the year the author dies in, is exempted.

The difficult realm of copyright is to gauge how much of the content is an inspiration and what percentage is copied from another source without due credit. If you have created and given rights verbally and not in writing to anyone then it is legally with the creator of the content. Explaining that copyright is a very untested and uncharted area, Lall described a case against a movie rental library where movies were contributed and exchanged among members of the club. It was a non-commercial activity and sounded like “reasonable use” but the High Court ruled it as case of copyright infringement.

Siddarth Arya added that, “It is usually cheaper to get the permission than try to circumvent it.” Arya talked about the Indian Reprographic Rights Organisation (IRRO) which helps authors and publishers with copyrights, photocopying, and scanning issues. The publisher thus goes to one place, applies for the rights and gets it at reasonable price. There is a Reprographic Rights Organisation (RRO) in many countries and IRRO has bilateral agreements with them to help Indian authors and publishers.

Although the discussion mainly centred on illegal use and plagiarism and not strictly on piracy in publishing, the connections were there. It became clear that although this is not a difficult subject there is much to learn and a great amount of detail and compliance to sort out for both publishers and authors.

Thursday, 3 September 2009

Why a Content & Media newsletter in print?

We have published, printed and distributed copies of two 8-page newsletters called Content & Media at the Delhi Book Fair. These mainly cover the DBF and some of the events held at the show. Why have we brought out these newsletters with the same name as our blog?

As the book publishing industry grows, it will become more complex and interesting for the professionals who drive it. We also think that the professionals will want a networking platform. This could be a virtual platform driven by the Internet and by the blogs which are already proliferating -- but there is the possibility that at certain junctures such as book fairs it would be nice to have a regular print platform as well.

Thus this newsletter is named after our new blog – Content and Media Asia Pacific – contentmediaap.blogspot.com. Let us know if you think there is a need for this print newsletter to connect authors, literary agents, publishers, translators, distributors and book shops. Our own thought is that as book industry grows it should also become more fun. Let me know what you think at editor@ippgroup.in.

Monday, 31 August 2009

Is Delhi becoming a real city that demands a real book fair?



The 15th Delhi Book Fair is first of all a fair – a mela. It is a retail event where all types of publishers from around the country come to sell their books to the diverse population of approximately 15 million in the Delhi National Capital Region. It is a chance for families to have an educational and recreational outing at the centrally located Pragati Maidan fairgrounds.

Nevertheless some professional publishers also try to invest the event with a larger purpose – apart from the book readings and author signings to help sell books – to the exchange of ideas and the networking that is essential to not only expand the trade in books but also to make it more productive and profitable for everyone involved. The issue is whether to continue slow and uncertain growth or to try and purposively (and thus collectively) give a serious push to the book publishing industry.

Of course our various associations will have to do a better job of this whole thing. Otherwise a professional and competent organiser will seize the opportunity to organise a great book fair for what with all its politics and problems is becoming a real city. Real cities or agglomerations such as Delhi want real book fairs with all their complexities.

Thursday, 27 August 2009

Building the community


As at most of the IFRA India conferences, the hottest topic is how newspapers need to adapt and change. Years ago, at one of these events N Murali of The Hindu in his speech spoke about the need for daily newspapers to build “communities.” This is not an easy concept for a daily newspaper and it is still not clear how Indian newspapers will do this in a way that strengthens or protects their business.

Of course the implication was that there should be more interaction with customers and readers but whether it meant helping to organise sports and cultural events or taking part in local education or developing readers as reporters beyond the letters columns was not exactly clear. There was a subtext that the Internet and the cellphone would play a role, and these were part of “cross-media” and “convergence” as concepts and technologies. However it is still not clear whether or how publishers can monetise new media. And ultimately the idea of building communities is also not clear. This seems to now mean for the most part, social networks on the web. Even blogging, which seems to have caught on in India, seems to be growing without much link to the local publishing industry except that it borrows and leans on published content.

Our organisation of course is smaller than the smallest newspaper in the country but since it tries to cater to the printing, publishing and packaging verticals, it is ideally poised to try and create a community. It does this by holding seminars and conferences such as the recent Monsoon Summit for process standardisation and ISO 12647. And it can also do this with its websites; weekly email newsletters, and a new set of three blogs – the Print Asia blog, the Print Experts Asia Pacific blog and the Content and Media Asia Pacific blog. Have a look – comment – and let us know if you would like to join the blog team. See links and web addresses on contents page 5.

Delhi Book Fair
Beyond this we will be taking part at the Delhi Book Fair together with Quark in an effort to meet the more than 200 book publishers there. Apart from demonstrating software, Itu Chaudhuri will speak at our stand in Hall12A on Typography and Book Design on 1 September at 4pm. On 3 September NS Manku will speak about Excellence in Book Binding at 4pm. Other activities at the stand include valuable prizes for the Best Book and Cover Designs. Come by to Stands 15 and 16 in Hall 12A for a chat, and to submit your entries for best designs. We will also write and produce together with Quark on the stand for the most part, two A4 show bulletins called Content & Media. These will be dated and distributed on 31 August and 3 September.

IFRA Expo Chennai
Further, at the IFRA Expo and Publish Asia conference in Chennai in late September we will together with IFRA India publish the IFRA Gazette on 24 and 25 September. This will also be an A4 publication containing all the show news and some feature articles and interviews generated at the show. We also hope to develop the Content & Media blog at the IFRA Expo.

IPP XII The Wake Up Print Conference
Our main effort at building the community over the last 8 years has come from IppStar our industry-supported organisation for standards, seminars, and conferences. This year IppStar will hold its 12th Conference on 19 December in Mumbai. IPP XII will be a one-day event on Marketing Strategies for direct mail, transpromo and digital print. New print marketing strategies for the new consumer are required. The Indian printers too must re-invent themselves and they must become part of the print buyer’s marketing strategies aimed at the new consumer. This event is planned as a “thought leaders” or a “wake up” print conference. This is our way to take part in the building of our community.